- Visual Merchandising Standards Manual
- Visual Merchandising Manual
- Visual Merchandising And Display
- Visual Merchandising Manual Pdf
- Visual Merchandising Pdf
- Visual Merchandising Career
Visual Merchandising Displays. Nothing moves a product like a compelling, unique visual merchandising display, whether it comes from splashes of color, haute designs for luxurious tastes or ingenious attention-getters. In this section of the guide, we'll explore visual merchandising displays and strategy and their place in the arc of product sales, including a special focus on. Visual Merchandising refers to anything that can be seen by the customer inside our libraries, including displays, decorations, signs, and layout of space. Successful visual merchandising practices help create attractive environments that encourage customer discovery of new titles, authors, and topics.
Retail locations depend on the success of visual merchandising. Visual merchandising gets customers in stores with window displays.
Great visual merchandising also keeps consumers in the store long enough to make a purchase. How are today's successful stores and pop-up shops optimally using their retail space? Take a look at these 7 visual merchandising tips that make the most out of your retail space.
1. Ignite the Imagination with Product Grouping
Products grouped together can put a customer's imagination to work. A store window can group together items by use, price, size, type, or by color scheme. For example, group together a heavy winter jacket, a pair of snow boots, a knit cap, and a sled. The sled would make window shoppers pause to look twice. Try replacing the sled with something more offbeat like a surfboard.
This is not one of the most innovative new visual merchandising tips, but it still proves successful. Product grouping is enticing because it shows instead of tells by igniting consumers' imaginations. They'll be likely drawn to further explore the store for the products grouped in the display. Shopify suggests using the rule of three when creating a group of products. The rule of three entails arranging items in groups of three to create balance and symmetry.
2. Engage with All the Senses
Although visual merchandising focuses heavily on aesthetics–hence its name–directives can also capitalize on the opportunity to engage with all the senses. How will customers feel when walking into the store? Where do those feelings come from? Business 2 Community points out that customers browsing a site's online products can only observe with their eyes. But when they enter a store, they engage with all five senses.
- Hearing – Music affects how customers interact in a store. Try a playlist with a slower, softer beat to lessen customers' pace as they mill around the store floor.
- Sight – Use visual cues (lighting, color, balance) to direct a customer's attention to specific products and displays.
- Touch – In-store consumers have the ability to touch and feel textures. Avoid putting items out of arm's reach and put them in the line of sight.
- Smell – The sense of smell is strongly associated with memory and connects with shoppers on an emotional level. According to Ad Age, scent has the strongest impact when it comes to enhancing consumer behavior. There are even companies that engineer scents to put customers in the right frame of mind.
- Taste – If you're selling food or drink products, create a sample table of seasonal favorites.
Visual Merchandising Standards Manual
3. Support with Signage
Signage informs consumers of sales and promotions. It also directs people to different areas of the store. Where do you want them to head? If the store is clearing out low inventory products, usher them that way.
Signage also supports grouped products. For instance, announce a recently published cookbook with a large store sign. Group the same cookbook with one of its popular recipe ingredients.
Create signs that are short and to the point. They should be easy to read and match to the store's theme. Promotional signage isn't the only type of signage support. Signage supports clearly defined store departments or areas with larger than life images of products at work. It serves as a visual opportunity to lend to a store's unique brand identity.
4. Create Hierarchy
Contrasting heights and depths grab customer interest. Varying heights can fuel interaction among shoppers and products. For instance, fan out items on tables at hip level.
Put baskets on the floor and fill them with items that are easy to sort through. Large lights can hang from the ceiling in precarious manners. Position props or plants on high podiums. Strategically place racks.
From the ground up, there is room for the eye to wander and pique interest. Use the pyramid principle if you're struggling with creating a visual hierarchy. The pyramid principle makes items look like they are cascading in the line of vision.
5. Make Your Store Instagram-Ready
Half of visual merchandising is getting customers to stay in the store long enough to make a purchase. The other half involves getting customers to enter the store.
One of the most valuable visual merchandising tips is to make your store Instagram-ready. 'Instagram is the ultimate visual tool for brands, retailers and even new start up stores to get their brand message further, wider and more global, making their store a must-visit destination,' reported WGSN visual merchandising editor, Claire Dickinson.
Encourage shoppers to post photos to Instagram by promoting hashtags and creating unique displays.
Visual Merchandising Manual
6. Refresh Displays and Layouts
Walking into an outdated store is like seeing a car with a red Rudolph nose tied to its grill… in March. What customers see, smell, feel, and hear is their direct perception.
Visual Merchandising And Display
Even if it's not something as drastic as December holiday displays in March, consumers still yearn for stores to stay current. Changes don't have to be completely night and day.
When refreshing displays and layouts, remember retail brand consistency is key–changes can be as subtle as moving signage or front window displays. Updating displays and store layouts regularly will give frequent shoppers the exciting prospect of discovering something new.
Visual Merchandising Manual Pdf
7. Communicate Layout
Visual Merchandising Pdf
Store and merchandise decisions are made carefully. Changes are intended to drive shopper revenue. Managers at multiple locations must be given clear instruction on displays and layouts.
3. Support with Signage
Signage informs consumers of sales and promotions. It also directs people to different areas of the store. Where do you want them to head? If the store is clearing out low inventory products, usher them that way.
Signage also supports grouped products. For instance, announce a recently published cookbook with a large store sign. Group the same cookbook with one of its popular recipe ingredients.
Create signs that are short and to the point. They should be easy to read and match to the store's theme. Promotional signage isn't the only type of signage support. Signage supports clearly defined store departments or areas with larger than life images of products at work. It serves as a visual opportunity to lend to a store's unique brand identity.
4. Create Hierarchy
Contrasting heights and depths grab customer interest. Varying heights can fuel interaction among shoppers and products. For instance, fan out items on tables at hip level.
Put baskets on the floor and fill them with items that are easy to sort through. Large lights can hang from the ceiling in precarious manners. Position props or plants on high podiums. Strategically place racks.
From the ground up, there is room for the eye to wander and pique interest. Use the pyramid principle if you're struggling with creating a visual hierarchy. The pyramid principle makes items look like they are cascading in the line of vision.
5. Make Your Store Instagram-Ready
Half of visual merchandising is getting customers to stay in the store long enough to make a purchase. The other half involves getting customers to enter the store.
One of the most valuable visual merchandising tips is to make your store Instagram-ready. 'Instagram is the ultimate visual tool for brands, retailers and even new start up stores to get their brand message further, wider and more global, making their store a must-visit destination,' reported WGSN visual merchandising editor, Claire Dickinson.
Encourage shoppers to post photos to Instagram by promoting hashtags and creating unique displays.
Visual Merchandising Manual
6. Refresh Displays and Layouts
Walking into an outdated store is like seeing a car with a red Rudolph nose tied to its grill… in March. What customers see, smell, feel, and hear is their direct perception.
Visual Merchandising And Display
Even if it's not something as drastic as December holiday displays in March, consumers still yearn for stores to stay current. Changes don't have to be completely night and day.
When refreshing displays and layouts, remember retail brand consistency is key–changes can be as subtle as moving signage or front window displays. Updating displays and store layouts regularly will give frequent shoppers the exciting prospect of discovering something new.
Visual Merchandising Manual Pdf
7. Communicate Layout
Visual Merchandising Pdf
Store and merchandise decisions are made carefully. Changes are intended to drive shopper revenue. Managers at multiple locations must be given clear instruction on displays and layouts.
Floorsets, visual concept books, and style sheets must be made available to managers. A simple way of doing this is to distribute visual merchandising folders across teams. Visual merchandisers can track layout success by measuring how change affects revenue. If you've found success with one or more of these visual merchandising tips, then find a way to use it again.
Visual Merchandising Career
Mimeo works with thousands of visual merchandisers to build, manage, and distribute materials to store locations. Learn more here.
